Kotler Philip <br/><br/>
Lateral Marketing 

 - 1st Ed. 
 -  "John Wiley & Sons, New Jersey"  2003 
 - 206 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0471455164 
<br/><br/><label>Dewey Class. No.: </label>658.802  / KOT/BES