TY  - BOOK
AU  - Mazzeo Michael
AU  - Oyer Paul
TI  - Roadside MBA
SN  - 9780230772588
U1  - 658 
PY  - 2014///
CY  - London
PB  - Macmillan
KW  - Management
KW  - Brand Management
KW  - Pricing
KW  - Product Differentiation
KW  - Tactics
ER  -