TY  - BOOK
AU  - Andreasen Alan R
AU  - Kotler Philip
TI  - Strategic Marketing For Nonprofit Organizations
SN  - 9789332549517
U1  - 658.8 
PY  - 2015///
PB  - "PHI Learning Private Limited, New Delhi"
KW  - Strategic Marketing
KW  -  Facilitating Marketing Behaviors
KW  -  Generating Funds
KW  -  Organizing for Implementation
KW  -  Public Media
KW  -  Segmentation
KW  -  Strategic Marketing Planning
KW  -  Value Propositions
KW  -  Working with the Private Sector
KW  - Bramding
N1  - 2018-10-25
ER  -