Lancaster Geoff <br/><br/>
Strategic Marketing Planning And Evaluation 

 -  "Crest Publishing House, New Delhi"  2004 
 - 187 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>8124204470 
<br/><br/><label>Dewey Class. No.: </label>658.802  / LAN/MAS