TY  - BOOK
AU  - Wirtz Jochen
AU  - Chatterjee Jayanta
TI  - Services Marketing
SN  - 9789332587687
U1  - 658.8 
PY  - 2018///
CY  - Pearson Education
PB  - "McGraw-Hill Education India Pvt Ltd, New Delhi"
KW  - Services Marketing
KW  -  customer Relationships
KW  -  Markets
KW  -  Service Excellence
KW  - Customer Interface
N1  - 2018-10-25
ER  -