Wirtz Jochen <br/><br/>
Services Marketing 

 - 8th Ed. 
 - Pearson Education  "McGraw-Hill Education India Pvt Ltd, New Delhi"  2018 
 - 817 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9789332587687 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> customer Relationships<br/> Markets<br/> Service Excellence<br/>Customer Interface
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR/LOV