TY  - BOOK
AU  - Hoffman K Douglas
AU  - Bateson John E G
TI  - Services Marketing
SN  - 9789386858771
U1  - 658.8 
PY  - 2018///
PB  - Cengage Learning India Pvt. Ltd.
KW  - Services Marketing
KW  -  Assesing and Implementing Successful Service Strategies
KW  -  Cases
KW  -  Overview
KW  -  Strategies
KW  -  Tactical Services Marketing Mix
N1  - 2018-10-25
ER  -