Hoffman K Douglas <br/><br/>
Services Marketing 

 - 5th Ed. 
 -  Cengage Learning India Pvt. Ltd.  2018 
 - 458 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9789386858771 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Assesing and Implementing Successful Service Strategies<br/> Cases<br/> Overview<br/> Strategies<br/> Tactical Services Marketing Mix<br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOF/BAT