TY  - BOOK
AU  - Peter J Paul
AU  - Donnelly James H
TI  - Marketing Management
SN  - 9781259097300
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - McGraw-Hill Education India Pvt. Ltd.
KW  - Marketing Management
KW  -  Case Studies
KW  -  Management
KW  - Marketing
N1  - 2018-10-25
ER  -