TY  - BOOK
AU  - Rekha M P
AU  - Neelgar Saira
TI  - Marketing Management
SN  - 9789352991006
U1  - 658.8 
PY  - 2017///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Marketing Management
KW  -  Customer Relationship Management
KW  -  Marketing Environment
KW  -  Segmentation and Customer Behaviour
KW  - Marketing Mix
N1  - 2018-10-25
ER  -