TY - BOOK AU - Malhotra Naresh K AU - Dash Satyabhusan TI - Marketing Research SN - 9789332555693 U1 - 658.83 PY - 2016/// CY - Noida PB - Pearson India Education Services Pvt. Ltd. KW - Marketing Research KW - Data Collection KW - Research Design Formulation KW - Sampling KW - Cases N1 - 2016-07-30 ER -