Kotler Philip <br/><br/>
Marketing Management 

 - 10th Ed. 
 -  "Paentice - Hall Of India, New Delhi"  2001 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>8120316096 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT