Kotler Philip <br/><br/>
Marketing Management 

 -  "Pearson Education, New Delhi"  2007 
 - 621 
 -  Vol.XII .
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>8131702006 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/KEL