Parry Mark E <br/><br/>
Strategic Marketing Management 

 -  "Tata McGraw-Hill Publishing Company Limited, New Delhi"  2002 
 - 275 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0071372229 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAR