TY  - BOOK
AU  - Riezebos Rik
AU  - Grinten Jaap Van Der
TI  - Positioning the Brand
SN  - 9781138896284
U1  - 658.827 
PY  - 2017///
CY  - London
PB  - Routledge
KW  - Brand Management
KW  - Brand Name Products
KW  - Branding
KW  - Marketing
KW  - Product Management
N1  - 2017-11-21
ER  -