TY  - BOOK
AU  - Nargundkar Rajendra
TI  - Services Marketing
SN  - 9780070682122
U1  - 658.8 
PY  - 2018///
CY  - Chennai
PB  - McGraw-Hill Education India Pvt. Ltd.
KW  - Services Marketing
KW  -  Cases
KW  -  Positioning
KW  -  Segmentation
KW  -  Targeting
N1  - 2018-10-25
ER  -