Levitt Theodore <br/><br/>
Marketing Myopia 

 - Boston  Harvard Business Press  2008 
 - 90 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9781422126011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Customer Relations<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEV