TY  - BOOK
AU  - Bateson John E G
AU  - Hoffman K Douglas
TI  - Services Marketing
SN  - 9780538476454
U1  - 658.8 
PY  - 2011///
PB  - "South Western Cengage Learning, New Delhi"
KW  - Services Marketing
KW  -  Customer Satisfaction Measurements
KW  -  Service Personnel
KW  -  Service Strategies
KW  -  Services Pricing
N1  - 2019-11-02
ER  -