Bateson John E G <br/><br/>
Services Marketing 

 - 4th Ed. 
 -  "South Western Cengage Learning, New Delhi"  2011 
 - 468 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9780538476454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Customer Satisfaction Measurements<br/> Service Personnel<br/> Service Strategies<br/> Services Pricing<br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAT/HOF