Keller Kevin Lane <br/><br/>
Strategic Brand Management 

 - 2nd Ed. 
 -  Prentice-Hall of India  2002 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0130411507 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL