TY  - BOOK
AU  - Zeithaml Valarie A
AU  - Bitner Mary Jo
TI  - Services Marketing
SN  - 9789353160777
U1  - 658.8 
PY  - 2018///
PB  - McGraw-Hill
KW  - Services Marketing
KW  -  Customer Defined Services
KW  -  Customer Perception
KW  -  Physical Evidence
KW  -  Service Innovation
KW  -  Servicescape
N1  - 2019-11-02
ER  -