Zeithaml Valarie A <br/><br/>
Services Marketing 

 -  McGraw-Hill  2018 
 - 582 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Customer Defined Services<br/> Customer Perception<br/> Physical Evidence<br/> Service Innovation<br/> Servicescape<br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI/BIT