Cravens David W <br/><br/>
Strategic Marketing Management Cases 

 - 6th Ed.  
 -  IRWIN McGraw-Hill  2000 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA/LAM