Cravens David W <br/><br/>
Strategic Marketing 

 - 8th Ed. 
 -  "Tata McGraw-Hill Education Private Limited, New  Delhi"  2010 
 - 726 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9780070682603 
<br/><br/><label>Dewey Class. No.: </label>658.4012  / CRA/PIE