TY  - BOOK
AU  - Hooley Graham
AU  - Nicoulaud Brigitte
TI  - Marketing Strategy and Competitive Positioning
SN  - 9788131727997
U1  - 658.8 
PY  - 2009///
PB  - Pearson Education
KW  - Marketing Strategy
KW  -  Competitive Market Analysis
KW  -  Competitive Positioning Strategies
KW  -  Future Competitive Positions
KW  -  Twenty First Century Marketing
N1  - 2016-07-30
ER  -