TY  - BOOK
AU  - Kotler Philip
AU  - Agnihotri Prafulla Y
TI  - Principles Of Marketing
SN  - 9789352865611
U1  - 658.8 
PY  - 2014///
CY  - Noida
PB  - Pearson
KW  - Marketing Management
KW  -  Consumer Value
KW  -  Designing a Customer Value
KW  -  Driven Strategy and Mix
KW  -  Extending Marketing
KW  -  Understanding the Marketplace
KW  - Marketing Process
N1  - 2018-10-25
ER  -