Kotler Philip <br/><br/>
Principles Of Marketing 

 - 17th Ed. 
 - Noida  Pearson  2014 
 - 701 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Consumer Value<br/> Designing a Customer Value<br/> Driven Strategy and Mix<br/> Extending Marketing<br/> Understanding the Marketplace<br/>Marketing Process
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/ARM