Kotler Philip <br/><br/>
Marketing Management 

 - 13th Ed. 
 -  "Pearson  Education, New Delhi"  2009 
 - 128 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/KEL