TY - BOOK AU - Deshpande Sameer AU - Lee Nancy R TI - Social Marketing in India SN - 9788132113577 U1 - 361.00688 PY - 2015/// CY - New Delhi PB - Sage KW - Social Marketing KW - India Developing Social Marketing Strategies KW - Managing Social Marketing Programs KW - Objectives and Goals KW - Selecting Target Audiences N1 - 2018-10-25 ER -