TY - BOOK AU - Simon Barrow AU - Richard Mosley TI - The Employer Brand SN - 9780470012734 U1 - 658.827 PY - 2006/// PB - John Wiley & Sons KW - Brand Management KW - Business Case KW - Employer Brand Communication KW - Employer Brand Positioning N1 - 2018-07-31 ER -