Ries Al <br/><br/>
The 22 Immutable Laws Of Branding 

 -  Harper Business  1998 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>00065312962 
<br/><br/><label>Dewey Class. No.: </label>658.827  / RIE/RIE