TY  - BOOK
AU  - Parkinson C Northcote
AU  - Rustomji M K
TI  - Marketing
U1  - 658 
PY  - 1983///
CY  - Bombay
PB  - India Book House Pvt. Ltd.
KW  - Marketing Management
KW  -  Physical Distribution
KW  -  Promotion and Advertisng
KW  - Product Planning
ER  -