TY - BOOK AU - Bose Biplab S TI - Marketing Management SN - 9788184883008 U1 - 658.8 PY - 2015/// CY - Mumbai PB - Himalaya Publishing House KW - Marketing Management KW - Bank Marketing KW - Direct Marketing KW - Distribution Management KW - Insurance Marketing KW - International Marketing KW - Product Life Cycle Strategy KW - Retail Management KW - Rural Marketing KW - Sales Forecasting KW - Marketing Systems KW - Quality Management N1 - 2018-10-25 ER -