TY  - BOOK
AU  - Kotler Philip
AU  - Keller Kevin Lane
TI  - Marketing Management
SN  - 9789332557185
U1  - 658.8 
PY  - 2017///
CY  - Noida
PB  - Pearson
KW  - Marketing Management
KW  - Capturing Marketing Insights
KW  - Creating Value
KW  - Delivering Value
ER  -