Kumar Arun Marketing Management - Noida Vikas Publishing House Pvt Ltd 2018 - 668 ENGLISH ISBN: 9789325982406 Subjects--Topical Terms: Marketing Management Subjects--Facted Index Terms: Analysing Markets Communication Decisions Distribution Decisions Foundations Impact of Competition on Strategy Procing Decisions Product Decisions REaching Consumers Directly Selection of MarketsMarketing Management Dewey Class. No.: 658.8 / KUM/MEE