TY  - BOOK
AU  - Cravens David W
AU  - Crittenden Victoria
TI  - Strategic Marketing Management Cases
SN  - 0072429461
U1  - 658.802 
PY  - 2002///
PB  - IRWIN McGraw-Hill
KW  - Marketing Management
KW  -  Brand Management
KW  -  Growth Strategies
KW  -  Marketing Program Development
KW  -  Supply Chain Management
KW  - Organizational learning
N1  - 2016-12-15
ER  -