Cravens David W <br/><br/>
Strategic Marketing Management Cases 

 - 7th Ed. 
 -  IRWIN McGraw-Hill  2002 
 - 685 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>0072429461 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Brand Management<br/> Growth Strategies<br/> Marketing Program Development<br/> Supply Chain Management<br/>Organizational learning
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA/LAM