TY  - BOOK
AU  - Baines Paul
AU  - Fill Chris
TI  - Marketing
SN  - 9780198079446
U1  - 658.8 
PY  - 2015///
CY  - New Delhi
PB  - Oxford University Press
KW  - Marketing Management
KW  -  Contemporary Marketing Practice
KW  -  Marketing Mix Principle
KW  -  Relational Marketing
KW  - Marketing Fundamentals
N1  - 2018-10-25
ER  -