TY  - BOOK
AU  - Aaronson Kathy
TI  - The Golden Apple
SN  - 9780471777823
U1  - 658.85 
PY  - 2006///
CY  - New Jersey
PB  - John Wiley & Sons
KW  - Marketing
KW  - Finding Worth Providing Value
KW  - Slowing Down The Traffic
ER  -