TY  - BOOK
AU  - Burns Alvin C
AU  - Bush Ronald F
TI  - Marketing Research
SN  - 9789332584679
U1  - 658.83 
PY  - 2018///
CY  - Noida
PB  - Pearosn Education
KW  - Marketing Research
KW  -  Cases
KW  -  Data Quality Issues
KW  -  Designing the Questionaire
KW  -  Developing Questions
KW  -  Evaluating Survey Data Collection Methods
KW  -  Fieldwork
KW  -  Packaged Information
KW  -  Qualitative Research Techniques
KW  -  Regression Analysis Basics
KW  -  Secondary Data
KW  -  Understanding Measurement
KW  - Research Design
N1  - 2018-10-25
ER  -