Burns Alvin C <br/><br/>
Marketing Research 

 - 8th Ed. 
 - Noida  Pearosn Education  2018 
 - 489 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9789332584679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Cases<br/> Data Quality Issues<br/> Designing the Questionaire<br/> Developing Questions<br/> Evaluating Survey Data Collection Methods<br/> Fieldwork<br/> Packaged Information<br/> Qualitative Research Techniques<br/> Regression Analysis Basics<br/> Secondary Data<br/> Understanding Measurement<br/>Research Design
<br/><br/><label>Dewey Class. No.: </label>658.83  / BUR/VEE