TY  - BOOK
AU  - Hawkins Del I
AU  - Mookerjee Amit
TI  - Consumer Behaviour
SN  - 9789351344797
U1  - 658.8342 
PY  - 2016///
CY  - Chennai
PB  - McGraw Hill Education India Pvt. Ltd.
KW  - Consumer Behavior
KW  -  Cross Cultural Variations
KW  - Changing Society
KW  - Consumer Decision Process
KW  - Marketing Regulations
N1  - 2017-07-04
ER  -