Bird Drayton <br/><br/>
Commonsense Direct And Digital Marketing 

 - 5th Ed. 
 -  "Kogan Page India Private Limited, New Delhi"  2008 
 - 434 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>8175543728 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BIR