TY - BOOK AU - Kingsnorth Simon TI - Digital Marketing Strategy SN - 9780749484224 U1 - 658.872 PY - 2019/// PB - Kogan Page KW - Digital Marketing KW - Business Objectives KW - Channel Strategy KW - Conversion KW - Customer KW - Online Marketing KW - Retention and Measurement KW - Strategy KW - Integrated Digital Change N1 - 2019-11-02 ER -