TY  - BOOK
AU  - Loudon David L.
AU  - Bitta Albert J. Della
TI  - Consumer Behavior
SN  - 9780070473812
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Education Pvt Ltd
KW  - Consumer Behavior
KW  -  Attitudes
KW  -  Consumerism
KW  -  Family
KW  -  Social Class
KW  - Motivation and Involvement
KW  - Subcultures
N1  - 2016-07-30
ER  -