TY  - BOOK
AU  - Belch George E
AU  - Belch Michael A
TI  - Advertising And Promotion
SN  - 9781259026850
U1  - 659.11 
PY  - 2016///
CY  - New Delhi
PB  - McGraw-Hill Education India Pvt. Ltd.
KW  - Advertising
KW  -  Control
KW  -  Evaluation
KW  -  Monitoring
KW  -  Objectives and Budgeting
KW  - Analyzing the Communication Process
N1  - 2016-09-27
ER  -