Belch George E <br/><br/>
Advertising And Promotion 

 - 9th Ed. 
 - New Delhi  McGraw-Hill Education India Pvt. Ltd.  2016 
 - 1016 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9781259026850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Control<br/> Evaluation<br/> Monitoring<br/> Objectives and Budgeting<br/>Analyzing the Communication Process
<br/><br/><label>Dewey Class. No.: </label>659.11  / BEL/BEL