TY  - BOOK
AU  - Vijayalakshmi V
AU  - Roja P
TI  - Brand Management
SN  - 9789352735587
U1  - 658.827 
PY  - 2017///
CY  - Mumbai
PB  - "Himalaya Publishing House Pvt  Ltd, Mumbai"
KW  - Brand Management
KW  -  Brand Building
KW  -  Brand Equity
KW  -  Brand Portfolios and Segmentation
KW  -  Positioning
KW  - Brand Consept
N1  - 2018-10-25
ER  -