Vijayalakshmi V <br/><br/>
Brand Management 

 - Mumbai  "Himalaya Publishing House Pvt  Ltd, Mumbai"  2017 
 - 162 
<br/><br/>
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>9789352735587 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Subjects--Facted Index Terms: </label><br/> Brand Building<br/> Brand Equity<br/> Brand Portfolios and Segmentation<br/> Positioning<br/>Brand Consept
<br/><br/><label>Dewey Class. No.: </label>658.827  / VIJ/ROJ