TY  - BOOK
AU  - Trout Jack
TI  - Genies Wisdom
SN  - 8186852964
U1  - 658.8 
PY  - 2003///
CY  - Chennai
PB  - East West Books Pvt Ltd
KW  - Marketing Management
KW  -  Advertising Evaluation
KW  -  Branding
KW  -  Good REsearch
KW  -  Logos
KW  -  Pricing
KW  - Essence of Marketing
ER  -